Analysis of questionnaire results.

Question 1

Out of the 32 filled in questionnaires 75% of the people who filled them in were aged between 15-16 years, the other 25% were aged 17-18 years. The purpose of this question was to warm the persons mind to get into the zone for the more difficult questions awaiting them. When I handed out the questionnaires I knew roughly the age range of about everyone, however if someone aged 19+ or 14- had filled in a questionnaire it would have been very interesting to know if their preferences were similar to my pre-estimated target audience of 15-18. It would have influenced my decision of my target audience for my final music magazine.

Question 2

In this question I asked them if they were male or female, my aim was to get the same ratio of males to females to answer my questionnaires, as it turns out 53% were and answered by male and 47% by females. I'm quite pleased with that percentage as it is important for me to get both genders opinions as I have classified both sexes as my target audience.

Question 3

In this question I asked whether they are a regular reader of music magazines. 65% said they didn’t, this result influences the idea that music magazines aren’t as popular as gossip, plus that fact that in all supermarkets there are more. I'm contemplating whether to create a hybrid almost, I could put a bit a gossip in the music magazine but only if it’s associated with music industry. In most gossip magazines famous artists such as Rihanna and Chris Brown are talked about. So creating a hybrid may boost the popularity of music magazines. I also looked at the previous results of the 6 people who said they do read them regularly, I wanted to find out if there was a link between gender and liking music magazines, however when I looked back I discovered that 3 of each gender said yes. This tells me that both genders have the same interest as each other.

Question 4

In this question I listed 19 genres of music to see what ones were the most popular. It turns out in 4^th is R’n’B, 3^RD Rock, 2^ND POP and 1^st Alternative. This gives my four music genres to choose from. In this question numerous people misinterpreted the question and gave more than one answer. This didn’t help me so I decided to not include their answers.

Question 5

This question was about colour schemes. Options 1 and 5 proved to be the most popular with 19% each. Both have similarities of both having black and dark overall appearances. I guess with dark colours it doesn’t look crazy, however it won’t grab the attention of the target audience instantly.

Question 6

this question I ask their opinion of a suitable price to give a music magazine, the most popular with 35% is £2.50, in second came option 2 (£1.50) and in 3^rd came option 3 with 28%. Due to the results I may choose the medium option of option 3 (£2) so I meet most of the target audience’s expectations.

Question 7

Here I asked whether a face of a famous artist would persuade them to buy the magazine. I understand that I have to take the picture myself so this would be hard to achieve, but I wanted to know what things makes the target audience into buying the magazine. A strong 81% said yes, to get a picture myself would be very hard but I could either mention famous artist’s names.

Question 8

I asked in this question if they knew of any music magazines of their favourite genre are available on the market. 50% each way tells me that I need to make people aware of the magazine.

Question 9 &10

This question has 6 examples of music magazine front covers, they simply had to circle their favourite. The most popular with 30% is the NNE magazine (option 2), the second overall favourite is the VICE magazine (option 5), the genres of Rock and R’n’B have been chosen as favourite and matches to question 4. The results from this will support my decision of genre of music to do maybe. The reasons why people like those magazines was because of the good looking layout, colour scheme and popular artist and looks of the artist.

Question 11

This question asks if a freebee would persuade the person to buy the magazine. 77% said yes so I now have to choose a suitable gift that would go well with the target audience and genre.

Question 12

This question may of been a little too confusing for some people as I include big words but I compromised by giving details of it by the side. The most popular with 32% is the superlative method and in second with 29% is the imperative. Either of those will work to persuade but I need to create a slogan which is a good example.

Question 13

The last question asked whether they prefer compact or spaced out layout techniques. The most popular with 84% is spaced out. I think that this is a good layout style to have to some things stand out and a have a sense of identity and readability will be very much easier.