How did you attract / address your audience?

The front cover in my production is the piece that will attract my assessed target audience, manly because it would be the first thing the audience will see of it. So I have had the task to design the front cover conveniently to attract my target audience.

First of all the colours used on the front cover (black, red & white) are suitable choices, as they have suitable connotations that represent that genre of music effectively. The well known pop magazine Q have used the exact colours for their 2010 spring edition of Lady GAGA and have used the colour because of their connotations that match with personality of Lady GAGA.

Second of all the main image plays a large roll, as it is of a new rock star, featured in a medium- close up shot looking directly at the target audience (direct mode of address). This image looks at the audience; therefore bring the eyes of the audience directly to the magazine.

The masthead “Rock Revolution” is quite large in size, therefore easily noticeable. The unique style of mastheads censors the magazine and acts as a seal of approval, as it makes the magazine professional and has an effect on the audience.